Critical review of Taboola.com (TBLA) and its peers

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Taboola.com (NASDAQ: TBLAGet a rating) is one of 113 publicly traded companies in the “Computer programming, data processing and other computer-related fields” sector, but how does it compare to its competitors? We’ll compare Taboola.com to related companies based on earnings strength, analyst recommendations, dividends, valuation, risk, profitability, and institutional ownership.

Risk and Volatility

Taboola.com has a beta of 1.03, which means its stock price is 3% more volatile than the S&P 500. Comparatively, Taboola.com’s competitors have a beta of 1.26, which means that their average price is 26% more volatile than the S&P. 500.

Valuation and benefits

This table compares the revenue, earnings per share (EPS), and valuation of Taboola.com and its rivals.

Gross revenue Net revenue Price/earnings ratio
Taboola.com $1.38 billion -$24.95 million -2.36
Competitors Taboola.com $7.85 billion $2.07 billion 3:00 p.m.

Taboola.com’s competitors have higher revenues and profits than Taboola.com. Taboola.com trades at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Institutional and insider ownership

46.5% of Taboola.com shares are held by institutional investors. In comparison, 57.1% of the shares of all companies in “Computer programming, data processing and other computer-related activities” are held by institutional investors. 13.0% of the shares of all “Computer programming, data processing and other computer-related activities” companies are held by insiders. Strong institutional ownership indicates that hedge funds, large money managers, and endowments believe a stock is poised for long-term growth.

Profitability

This table compares the net margins, return on equity, and return on assets of Taboola.com and its competitors.

Net margins Return on equity return on assets
Taboola.com -3.19% -5.77% -2.96%
Competitors Taboola.com -378.37% -15.07% -5.21%

Analyst Recommendations

This is a summary of the current ratings and target prices for Taboola.com and its rivals, as reported by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Taboola.com 0 1 seven 0 2.88
Competitors Taboola.com 1127 4530 9347 297 2.58

Taboola.com currently has a consensus price target of $10.44, suggesting a potential upside of 237.78%. As a group, companies in “Computer programming, data processing and other computer-related activities” have an upside potential of 47.28%. Given Taboola.com’s stronger consensus rating and higher likely upside, equity research analysts clearly believe that Taboola.com is more favorable than its rivals.

Summary

Taboola.com’s rivals beat Taboola.com on 7 of the 13 factors compared.

About Taboola.com (Get a rating)

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, Germany, France and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements to users on the open web. taboola.com ltd. was incorporated in 2006 and is headquartered in New York, New York.



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