Head to head analysis: Taboola.com (TBLA) vs the competition


Taboola.com (NASDAQ: TBLAGet a rating) is one of 112 public companies in the “Computer programming, data processing and other computer-related fields” sector, but how does it compare to its competitors? We’ll compare Taboola.com to similar companies based on earnings strength, analyst recommendations, institutional ownership, profitability, dividends, risk and valuation.

Valuation and benefits

This table compares the gross revenue, earnings per share (EPS), and market valuation of Taboola.com and its competitors.

Gross revenue Net revenue Price/earnings ratio
Taboola.com $1.38 billion -$24.95 million -2.71
Competitors Taboola.com $7.85 billion $2.07 billion 15.74

Taboola.com’s competitors have higher revenues and profits than Taboola.com. Taboola.com trades at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Volatility and risk

Taboola.com has a beta of 0.96, indicating that its stock price is 4% less volatile than the S&P 500. Comparatively, Taboola.com’s competitors have a beta of 1.24, indicating that their average price is 24% more volatile than the S&P. 500.

Analyst Recommendations

This is a summary of the current recommendations and price targets for Taboola.com and its competitors, as reported by MarketBeat.com.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Taboola.com 0 1 seven 0 2.88
Competitors Taboola.com 1118 4497 9296 297 2.58

Taboola.com currently has a consensus price target of $10.44, suggesting a potential upside of 194.01%. As a group, companies in “Computer programming, data processing and other computer-related activities” have an upside potential of 52.17%. Given Taboola.com’s stronger consensus rating and higher likely upside, research analysts clearly believe that Taboola.com is more favorable than its competitors.

Institutional and insider ownership

46.5% of Taboola.com shares are held by institutional investors. In comparison, 56.7% of the shares of all the companies “Computer programming, data processing and other computer-related activities” are held by institutional investors. 14.2% of the shares of all “Computer programming, data processing and other computer-related activities” companies are held by insiders of the company. Strong institutional ownership is an indication that endowments, hedge funds, and large money managers believe a company is poised for long-term growth.


This table compares the net margins, return on equity, and return on assets of Taboola.com and its competitors.

Net margins Return on equity return on assets
Taboola.com -3.19% -5.77% -2.96%
Competitors Taboola.com -383.33% -15.51% -5.40%


Taboola.com competitors beat Taboola.com on 7 out of 13 factors compared.

Taboola.com Company Profile (Get a rating)

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, Germany, France and internationally. It offers Taboola, a platform that partners with websites, devices and mobile apps to recommend editorial content and advertisements to users on the open web. taboola.com ltd. was incorporated in 2006 and is headquartered in New York, New York.

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