The metaverse skills most in demand by every company


The metaverse is here – and if we should believe a recent report from Citiit could generate up to $13 trillion in value for businesses around the world by 2030.

This astronomical assessment is based on the idea that the metaverse is the name we currently use for what will eventually become the “next level” of the Internet. Today we can connect to Amazon, Facebook or Slack to shop, socialize or work online. Tomorrow we’ll instead be heading to one of the services of a new generation of metaverses where we can do all of these things in a much more immersive, interactive and experiential way.

In fact, this may just be the beginning – some more “distant” theories suggest that one day we could essentially live in the metaverse – our brains hooked to digital worlds that are just imperceptibly different from reality. Sounds ridiculous? Many people think we may already be there!

But staying for a moment in the here and now (or at least, what we think is the here and now), there is this 13 trillion dollars to think about. And anyone interested in taking a piece of it could do worse than start thinking about the skills and experience that will be needed in this brave new digital world. In addition to architects, engineers and builders to put it together, we will also need teachers to show us how to use it, artists to fill it with beautiful things and probably even policemen to protect us during that we will be there.

It’s a very new field, and the truth is, no one knows exactly what it will look like when it gets big enough to start playing a role in mainstream society. But one thing that seems certain is that the Metaverse is coming – and if you want to be part of it, here are some of the useful skills that will secure your place:

3D modeling and design

Metaverse worlds will be immersive and three-dimensional – we can already see that in worlds developed by everyone from Meta to Roblox and Decentraland. Creating these environments to be functional, engaging, and immersive requires specific design sensibilities that are practiced by video game designers and animators working on 3D movies. Designers will be tasked with conceptualizing, prototyping, and building the environments Metaverse users will explore and the objects and avatars they interact with.

Computer programming

Many metaverse experiences will be created by designers using low-code or no-code world-building solutions, such as Roblox or Somnium Space, as well as tools like Unity that require some understanding of coding to get the most out of them. left. However, these tools need to be created first – and as the Metaverse and its user base matures, new tools will be needed to provide newer and more immersive experiences. For this reason, those with strong coding skills are always likely to be needed by companies and organizations that want to be at the forefront of metaverse development.

VR/AR development

Metaverse doesn’t need to involve Virtual Reality (VR) or Augmented Reality (AR) – many popular platforms considered to offer metaverse experiences today – Roblox or Decentraland, for example – are perfectly usable on normal 2D screens. But many predict virtual reality will play an important role as metaverse creators seek to create the most immersive environments and interfaces possible. Augmented reality has a role to play in bridging the gap between the real and virtual worlds – a core part of the metaverse experience. Development expertise using these two technologies will undoubtedly be in high demand.

Blockchain / NFT Engineering

Many visions of the evolution of the metaverse include concepts such as decentralization and uniqueness of digital assets. In order to make this possible, the underlying technology layer will include blockchain. This will allow for the creation of a distributed and decentralized infrastructure that can be used to build worlds that are ultimately under the control of their owners rather than whoever owns the servers or data centers where they are stored. NFT technology means we can create unique or limited edition assets and prove who owns them or has the right to use or sell them. The people who can create this Web3 infrastructure and resources will play an important role in the development and administration of the metaverse.

Data skills

The digital world is built on data and information. Information about user behavior in the metaverse will be collected and analyzed to understand how people use the environments and to create experiences that better meet their needs and wants. Information captured from real-world sources will be used to create environments that more closely resemble our own reality and are therefore more interesting and immersive for us. Just as we generate and consume data in the real world in order to use services that make our lives easier, we will do the same in virtual domains, and data scientists will be needed to analyze and learn from it.

UI/UX design

User interfaces (UIs) are the connection points between us in the real world and the virtual environments of the metaverse. And whether we use touchscreen interfaces on our mobile phones or full body tracking capabilities of immersive virtual reality, we will need user interface skills to ensure that the interface is as natural and frictionless as possible. This contributes to the broader field of user experience (UX) – the art and science of ensuring that the time we spend using software (in this case, metaverse software) is as intuitive, enjoyable and rewarding as possible. Becoming proficient in either of these disciplines would be a good start for anyone considering starting a career in metaverse development.

Project management

Metaverse Product Managers will own how Metaverse experiences are delivered to customers – end users of Metaverse platforms and citizens of virtual worlds. Developing metaverse experiences involves a range of skills and disciplines, and people with project management experience will be essential to tie it all together into a cohesive whole. These skills are necessary to ensure that all elements are performed to a high standard and in a way that contributes to the overall quality of the experience.

cyber security

Security is just as important in the virtual world as it is in the cyber world, and this will become even more true as we spend more and more time online and in connected environments. As the metaverse will be the place for everything from shopping to healthcare, it will need to be ensured that all channels through which we share valuable data – from credit card details to conversations about our health – are fully secure and not open to exploitation by malicious actors out to harm us.


The metaverse – just like the internet before it – clearly represents a huge advertising and marketing opportunity. Finding new and engaging ways to promote products and services, as well as build brand awareness, in virtual spaces will become an essential skill for marketers and anyone working in the advertising industry. With companies from Nike to MacDonalds, Coca-Cola, Goldman Sachs and Gucci already spending heavily on metaverse marketing initiatives, this presents an exciting opportunity for any marketer looking to work on the new frontier.

Ethics and social responsibility

Last but not least, anyone creating metaverse experiences and environments has a responsibility to ensure that it is done in a way that minimizes the risk of harm or negative consequences, whether to the people using it, for society at large and for the environment. People with these skills will have roles ranging from ensuring we don’t make these worlds too addictive to ensuring our virtual worlds promote equality, inclusion and essential freedoms.

To stay up to date with the latest trends on the metaverse and broader business and technology trends, be sure to subscribe to my newsletter and take a look at my new book, Extended Reality in Practice: 100+ Incredible Ways Virtual, Augmented, and Mixed Reality are Changing Business and Society (which just won the Business Book of the Year 2022 in the Specialist Book category). And of course you can follow me on Twitter, LinkedInand Youtube and explore my website for more content.


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